Do You Check In?
Have you noticed “Check-In” requests at some of your favorite stores recently? I’ve been noticing signs similar to the one in this post more and more. I was vacationing in Saratoga Springs this weekend, when I went to the register to pay for my merchandise I noticed a “Please Check-In” sign that offered to give me 5% off my purchase. Pretty cool! I was motivated by the potential discount so I checked in on Facebook. This simple and fun act rewarded me with a discount and the establishment received some very valuable and free advertising!
If you think about it, most of us have 100’s of people on our Facebook pages. When you check in somewhere, these friends see the name of the establishment pop up on their news feed with your “stamp of approval”. This is a fun and creative way to get the word out about a place you enjoy. Next time you’re out shopping, look around, there may be an opportunity to check in and save! If not, ask the establishment to start the program. Free advertising for Free merchandise! Its a win win!